Data Engineering Retail / Fintech · $100M+ unlocked

Unified fragmented identity data across legacy systems without ripping anything out

A national retailer's engineering team had been unable to connect anonymous transaction data to known customers — a problem sitting in their backlog for three years. The blocker wasn't skill, it was bandwidth. A Grafter embedded with the data team, shipped an identity graph connecting POS, loyalty, mobile, and web signals in four weeks, and left behind a skill the team could extend independently.

$100M+ in brand-funded discounts unlocked
POS + loyalty + mobile unified
4-week delivery, no legacy replacement

Years of fragmented POS, loyalty, and mobile data with no unified identity layer. Legacy systems couldn't be replaced. Problem sat in backlog for 3 years.

Grafter built a cloud-based identity graph connecting all data sources via privacy-compliant matching logic. Packaged the ingestion patterns as Enterprise Skills so the team could extend to new data sources independently.

Enterprise Skill captured Cross-Channel Identity Resolution

Packaged, tested, and left behind for the internal team to run and extend independently — no ongoing dependency on CodeVine.

This engagement was delivered by the engineers who now power the CodeVine Grafters program. Customer details are anonymized; CodeVine-branded customer deployments are currently in early access.

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